Blom Bake is created in memory of colleague Chris Blom
Synercore positions itself as a research partner, innovator and solutions provider within the Southern African food industry. Its research partner, Innovative Research Solutions (IRS) and The Innovation Shop are clear examples of the ways in which they continue to explore new ingredients, products and innovations. In yet another collaboration between The Innovation Shop and IRS, they are launching a brand-new commercial product – Blom Bake – a range of high quality and easy-to-use, bakery premixes.
In the past few years, The Innovation Shop and IRS have launched three successful products, Dear Body Skin & Gut Powder, Ginger Brew Ginger Beer Powdered Drink and YanguMasi Amasi Processing Aid. The Blom Bake range is the latest addition launching in October 2021.
The story behind Blom Bake starts with Chris Blom. He was one of the founding members of African Food Industries (AFI), the sales and application business unit within Synercore. With a passion for baking and an extensive knowledge about milling, he was dedicated to teaching, and never ceased to help artisanal bakers create the best products possible. Chris passed away in October 2020, and in memory and celebration of his life and passion, the Blom Bake range was created. Tertius Cilliers, Synercore’s CEO described Chris as “a philosopher and unique individual that did not accept the status quo, always pushing to improve and innovate.”
The vision for Blom Bake is to have a premium bakery range that not only celebrates the legacy of Chris, but that offers consumers quality, convenience, and versatility for DIY home baking. With that in mind, Blom Bake was created as a range of high quality, easy-to-use bakery premixes that only requires one or two additional ingredients to create a variety of baked products that come out perfectly every time.
The Blom Bake range consists of five premixes. Bread, Roll & Vetkoek Mix, Flapjack Mix, Sponge Mix, Scone Mix, Madeira & Waffle Mix. The premium Bread, Roll & Vetkoek Mix delivers up to two loaves of white bread, 12 white bread rolls or 30 vetkoek. The Flapjack Mix only requires milk and eggs as additional ingredients and makes about 15 flapjacks or 30 crepes. Versatility is what makes the Sponge Mix unique, with one 500 g premix, customers can bake up to 24 cupcakes, a two-layer sponge cake or a decadent swiss roll. By just adding milk, customers can create fresh scones with the easy-to-use Scone Mix. The last premix is the Madeira & Waffle Mix that creates a sweet and dense dough that can even be used as the base of a carrot cake.
To reflect Chris’s philanthropic and caring spirit, R2.00 of each sale will go towards The Chris Blom Foundation. Chris Blom was known for always having the best intention and generosity, so in his memory, the funds raised by Blom Bake will go towards supplying baked goods to a few selected local schools in the area around Synercore’s production facilities in Klapmuts and Midrand, as well as to the Shiloh Synergy upliftment program.
In celebration of Chris’s legacy, the Blom Bake range is an innovative showcase of Synercore’s bakery capabilities, ingredients, and formulation offering. Blom was a social butterfly, always friendly and full of joy, which is what the Blom Bake brand wants to represent. By bringing that same joy and laughter into the homes of other families, we hope that they too can create lasting memories together.
From October, Blom Bake will be for sale on Synercore’s Innovation Shop website, with plans for distribution across stores within the next few months. https://synercore.co.za/product/blom-bake/